For marketing and sales teams looking for a faster path to revenue, this is the modern playbook to follow.”
The future of marketing and sales will be about making customers deliriously successful, and this book provides the tactical advice businesses need to make that happen.”
About the Authors
David Cancel, CEO at Drift
David Cancel is best known for creating hypergrowth products and product teams at companies such as Drift, HubSpot, Performable, Ghostery, and Compete. He has been featured in The New York Times, Forbes, Fortune, Wired, and Fast Company, and has guest lectured on entrepreneurship at Harvard Business School, MIT’s Sloan School of Management, Bentley, and other universities. He is currently the co-founder and CEO of Drift, the world’s leading Revenue Acceleration Platform.
Dave Gerhardt, CMO at Privy
Dave Gerhardt is formerly the VP of Marketing at Drift and a passionate advocate of building brands around compelling stories that connect with customers. After joining Drift in 2015 as employee #6, Dave helped to create the category of conversational marketing and get 50,000+ businesses on board with Drift. Dave was also the co-host of Seeking Wisdom, Drift’s popular podcast that explores personal and professional growth.